Dear all supporters Per project updated sent on May 23rd (copy below), if you would like to choose the store-create option please use the link on your BackerKit to finalize the checkout. At the end you’ll get a coupon-code which you can purchase up to the value of your pledge on https://shop.mota.com
Follow these 3 easy steps: 1) Go to shop.mota.com 2) Select the item(s) you would like to purchase and add to cart 3) Checkout using your unique coupon code
[ PROJECT UPDATE : MAY 23, 2016 ]
Our SmartRing project has been our most passionate project to date. We have been working around the clock make it a reality; we went as far as creating actual products, demonstrating working prototypes of our SmartRing at tradeshows like CES for more than a year now. We have proven the invention one of the mankind’s smallest and smartest creations. Your contributions helped make this happen.
Unfortunately, though, that is not enough.
Many of you are aware how difficult a manufacturing process can be; from the initial idea, to design, raw material to parts, customization, molding, finishing, engineering, circuits, testing, heating, assembly, certifications, the list goes on and on and on, and each step has its own challenges and issues that arise.
Even though we have a working prototype, and have the parts that make up the ring, it is not as simple as “let’s make it now.” We underestimated how difficult the assembly process could be; the parts are simply too small for us to assemble it in volume.
We conducted extensive prototype manufacturing using computer-aided design and automation in more than three different factories. We concluded that the only way we could produce the ring from start to finish would be as hand-built units, which would be not feasible for mass production. To give you an idea, it would take an engineer approximately 10 hours to manufacture one ring, which is nowhere near as cost-effective as it needs to be to scale to mass production.
We are currently working on splitting up the assembly process to more than one factory with a specialization in a specific area of production and the ability to handle such highly-miniaturized parts. We still believe in the SmartRing as the single best answer to the overwhelming distraction of smartphone notifications. We very much want to bring it to market.
We greatly value your belief in our project, and we hope you will stay with us as we make this happen. As we invent a technology that did not never before existed, there were a lot of variables that would not have been foreseeable.
You have been very supportive with us as we’ve worked through these issues and understand that you hoped to hear that we were nearing mass production. We hope you will continue to support us, but for those that might not be interested in doing so, we will provide you with the option to request store credit at shop.mota.com. Details about this process will be emailed directly to all our crowdfund supporters by May 26, 2016.
Sincerely,
Team Mota
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